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Free Google Business Profile Audit

How strong is your
Google Business Profile?

Run a practical profile audit in a few minutes. We’ll score the areas you can influence, highlight the three biggest opportunities and suggest the most suitable next step.

No ranking guaranteesNew-business friendly scoringInstant resultsNo obligation
Choose how you’re using the audit

Self Audit is for business owners. Assisted Audit is designed for Gmaps Local Search to complete with a prospect on a call.

1. Business details

These details identify the profile being reviewed and allow us to keep a copy of the audit.

We’ll email a copy of the completed audit result to this address.
New businesses are penalised less heavily for having few reviews.

2. Profile check

Choose the answer that best reflects the profile today. “Partly” is useful when something exists but is incomplete or outdated.

Please answer every applicable audit question before generating the result.
Is the primary business category accurate and specific?15 points

The main category should closely match the core service the business actually provides.

Are the website, phone and key contact details correct?10 points

Contact details should be current, usable and consistent with the business website.

Are the main services added and described?10 points

Important services should be clearly listed rather than relying on the business name or description alone.

Is the business description complete, accurate and useful?10 points

It should clearly explain what the business does without keyword stuffing or ranking claims.

Is the address / service-area setup appropriate for how the business operates?10 points

Service-area businesses should use genuine areas they actually serve; storefront businesses should have accurate location details.

Does the profile have enough genuine, relevant and reasonably recent photos?10 points

Useful photos help customers understand the business and make the profile look active and credible.

Does the profile have a healthy base of genuine customer reviews?10 points

For a brand-new business this carries less weight. The aim is steady, genuine review growth — not an artificial burst.

Are customer reviews being responded to professionally?5 points

If the business has no reviews yet, choose N/A.

Has the business been posting useful updates recently?5 points

Posts are not a magic ranking switch, but they can keep the profile current and give customers useful reasons to engage.

Are opening hours and special hours accurate?5 points

Customers should be able to rely on the hours shown when deciding whether to call or visit.

Overall, is the profile complete and consistent?10 points

Look for missing attributes, stale information, inconsistent branding or other obvious gaps.

Your answers are used to generate this audit. The completed result will be emailed to you and sent to Gmaps Local Search for follow-up.
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Audit result

Your profile score

Top priority improvements

Recommended next step

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This is an indicative audit based on the information entered and is not a guarantee of Google ranking or visibility. Local results can vary by relevance, distance, prominence, competition, search query and other factors controlled by Google. Gmaps Local Search is independent from Google.